This Privacy Policy explains what personal information Brilliant Earth, LLC (“Brilliant Earth”, “we”, “our” or “us”) collects, why we collect this information, and how we use the information we collect as well as your rights and choices regarding such information. Our Privacy Policy applies to our collection of your information in our stores, on our website, our collection of your information via any channel that you may interact with us, including but not limited to, postal mail, email, phone, live or automated chat, SMS/MMS/text, social media platforms and your use of any Brilliant Earth online service location that posts a link to this Privacy Policy and all features, content, and other services that we own, control, or make available via any channel (collectively, the “Services”). For purposes of this Privacy Policy, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you.
By using the Services or interacting with us offline, you agree to our Terms and Conditions and to our collection, use, and disclosure practices and other activities as described in this Privacy Policy. If you do not agree and consent, discontinue use of the Services.
Brilliant Earth encourages you to periodically review this Privacy Policy to learn about our privacy practices. If you are a California resident, Nevada resident or data subject in Europe, please see the “Additional Disclosures for California Residents,” “Additional Disclosures for Nevada Residents” and “Additional Disclosures for Data Subjects in Europe” sections. If you have questions or concerns about our Privacy Policy, please contact Brilliant Earth as set forth in the section entitled “Contact Us” below.
We collect Personal Information you provide directly via the Services, including but not limited to when you register for an account, update your profile, access our content, make a purchase, participate in a sweepstakes, contest, survey, or other promotion (“Promotion”), contact customer support, sign up for our text messaging program, or apply for a job. We may use Service Providers (defined below) to collect this information.
The following is a list of the categories of Personal Information we may collect and may have collected in the last 12 months:
You may choose to voluntarily submit other information to us through the Services that we do not request, and, in such instances, you are solely responsible for such information.
Brilliant Earth automatically collects information about your device and how your device interacts with our Services. We may use Service Providers to collect this information. The categories of information we may automatically collect and may have collected in the last 12 months includes:
Brilliant Earth collects data through the use of cookies, web logs, web beacons and other similar technologies (now and hereafter developed) (“Online Technologies”), including the following:
Brilliant Earth uses cookies for various business and commercial purposes, including the following:
Some information about your use of the Services and certain unaffiliated websites or services (described below) may be collected using Online Technologies across time and services and used by us and other parties for purposes such as to associate different devices you use, and deliver relevant ads and/or other content to you on the Services and unaffiliated websites and services.
For further information on Online Technologies and your rights and choices regarding them, see the sections entitled “Other Parties” and “Your Rights and Choices” below.
Brilliant Earth may obtain information about you from other sources. To the extent we combine the information you provide to Brilliant Earth through the Services with information we have obtained from other sources, we will treat the combined information in accordance with the practices described in this Privacy Policy, plus any additional restrictions imposed by the source of the data. The following are the categories of other sources we collect information from:
We may collect and use Personal Information for the business and commercial purposes described in this Privacy Policy. Our business purposes for collecting and using information include to:
We may use information that does not identify you (including information that has been de-identified) without obligation to you except as prohibited by applicable law. For information on your rights and choices regarding how we use your Personal Information, please see the section entitled “Your Rights and Choices” below.
We may share your Personal Information in accordance with the practices described in this Privacy Policy. The types of entities to whom we may disclose and may have disclosed information within the last 12 months include the following:
Without limiting the foregoing, in our sole discretion, we may share aggregated information which does not identify you or de-identified information about you with other parties or affiliates for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we share your information, please see the section entitled “Your Rights and Choices” below.
The Services are not directed to individuals under the age of 13 and such individuals are not permitted to use the Services, and Brilliant Earth does not knowingly collect Personal Information from children under the age of thirteen (13). If you are a parent or guardian and believe Brilliant Earth has collected such information in a manner not permitted by applicable law, please contact us as set forth in the section entitled “Contact Us” below, and we will remove such data to the extent required by applicable law. In addition, we do not sell the Personal Information of minors under 16 years old who are California residents. Please see our Terms and Conditions for terms related to individuals under 18 who wish to use our Services.
Our Services may provide links to websites, locations, platforms, and services operated and owned by other parties which are outside our control and not covered by this Privacy Policy. We encourage you to review the privacy policies posted on these websites and services. There may be Online Technologies on unaffiliated websites and services used to independently collect information about you and may solicit information from you. The information collected and stored by other parties, whether through our Services, or their services or Social Features (defined below), remains subject to their own policies and practices, including what information they share with us, your rights and choices on their services and devices, and whether they store information in the U.S. or elsewhere. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.
We may allow you to connect our Services to another website or offer our Services through another party’s service (“Social Features”). If you use a Social Feature, both we and the applicable owner or operator of the Social Features may have access to and use information associated with your use of the Social Features, and you should carefully review their privacy policy and terms of use. Some examples of Social Features include the following:
Our Services contain Online Technologies owned and operated by vendors and other third parties. For example, we use Online Technologies from analytics provides, such as Google Analytics, to help us analyze your use of the Services, compile statistic reports on the Services’ activity, and provide us with other services relating to Services activity and internet usage. We also work with ad serving services, advertisers, and other third parties to serve advertisements on the Services and/or on other websites and services. These third parties may use Online Technologies on our Services (including in e-mails and advertisements) and on other websites and services to track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you on our Services and other parties’ services or devices after you have left the Services (“Interest-based Advertising”).
We may serve ads on other websites and services, which are targeted to reach people (or similar people) who have visited our Services or that are also identified in one of more of our databases (“Matched Ads”). For instance, we incorporate the Facebook pixel on our Services and may share your email address with Facebook as part of our use of Facebook Custom Audiences.
As indicated above, vendors and other third parties may act as our Service Providers, or in certain contexts, independently decide how to process your information. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.
For further information on Online Technologies and your rights and choices regarding them, please see the sections entitled “Information Collected Automatically” above and “Your Rights and Choices” below.
You may access, update, or remove certain account information that you have voluntarily submitted to us through the Services. If you would like to update or revise information in your account, you may do so through your account or by contacting us as set forth in the section entitled “Contact Us” below. We may require additional information from you to allow us to confirm your identity. Please note that we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. California residents and data subjects in Europe have additional rights as set forth in the sections entitled “Additional Disclosures for California Residents” and “Additional Disclosures for Data Subjects in Europe” below.
Please be aware that if you disable or remove Online Technologies some parts of the Services may not function correctly.
You can opt-out of Google’s use of your Personal Information in connection with Google Analytics through cookies by visiting tools.google.com/dlpage/gaoptout and downloading the Google Analytics Opt-out Browser Add-on.
Some of the other parties that collect information from or about you on the Services in order to provide more relevant advertising to you may participate in the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. This program offers a centralized location where users can make choices about the use of their information for online behavioral advertising. To learn more about the DAA and your opt-out options for their members, please visit aboutads.info/choices. In addition, some of these other parties may be members of the Network Advertising Initiative ("NAI"). To learn more about the NAI and your opt-out options for their members, please visit networkadvertising.org/choices. If you are in the EU, please also visit the EU online choices page at www.youronlinechoices.com. Please note that if you opt-out using any of these methods, the opt-out will only apply to the specific browser or device from which you opt-out. Further, opting-out only means that the selected members should no longer deliver certain Interest-Based Advertising to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks) or non-targeted ads.
We are not responsible for effectiveness of, or compliance with, any other parties’ opt-out options or programs or the accuracy of their statements regarding their programs.
To opt out of receiving e-mail promotions from Brilliant Earth, please follow the unsubscribe instructions in our promotional e-mail correspondence or contact us as set forth in the section entitled “Contact Us” below. If you have signed up for our text messaging program and wish to opt out, you may do so at any time by texting “STOP”, “END”, “CANCEL”, “UNSUBSCRIBE” or “QUIT” to our shortcode. Please note that opting out of promotional communications from Brilliant Earth does not affect our non-promotional communications with you, including those related to your account, orders placed with Brilliant Earth, or our ongoing business relations.
We implement and maintain reasonable administrative, physical, and technical security safeguards to help protect your information from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.
Despite the measures we take, transmission via the Internet is not completely secure and we cannot guarantee the security of your information.
We retain your information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of providing you the Services and support for Services provided to you, satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes, and otherwise as permitted by law.
To determine the appropriate retention period for your information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of your information, the purposes for which we process your information and whether we can achieve those purposes through other means, and the applicable legal requirements.
When we no longer require your Personal Information, we will either delete or anonymize or otherwise de-identify it or, if this is not possible, securely store it in accordance with this Privacy Policy and cease use of the information until deletion is possible. If we anonymize your information (so that it can no longer be associated with you), we may retain this information for longer periods.
Brilliant Earth is based in the U.S. and the information we collect is governed by U.S. law. Your information may be stored and processed in the United States or any other country in which Brilliant Earth or its partners, affiliates, service providers, subsidiaries or agents maintain facilities and by using this website, you consent to any such transfer of information outside of your country. Data protection laws in the U.S. and other jurisdictions may be different from those of your country of residence. Your use of the Services or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information in the U.S. and other jurisdictions as set forth in this Privacy Policy. If your data is collected in Europe, we will transfer your personal data subject to appropriate or suitable safeguards.
This is our entire and exclusive Privacy Policy and it supersedes any earlier version. We may occasionally update this Privacy Policy to reflect changes in our operations, and we reserve the right to do so at any time. When a revision is made, we will revise the date of last update on this page and any changes will be effective immediately upon posting of the revised Privacy Policy. Brilliant Earth encourages you to periodically review this Privacy Policy to learn how we are protecting your information. Your continued use of our Services indicates your consent to the Privacy Policy then posted. If any changes are material, we may provide you additional notice, such as to your e-mail address.
If you have questions about this Privacy Policy, or our Personal Information practices, please contact us as follows:
By email: [email protected]
By mail: Brilliant Earth LLC, attn: Legal / Privacy, 300 Grant Avenue, 3rd Floor, San Francisco, CA 94108, USA
For EU-specific requests: [email protected]
If you have a disability and would like to access this Privacy Policy in an alternative format, please call us at 800.691.0952 or email us at [email protected].
These additional disclosures for California residents apply only to individuals who reside in California. The California Privacy Rights Act (“CPRA”) provides additional rights to know, delete and opt out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights.
We may collect, and may have in the past 12 months collected, the following categories of Personal Information enumerated in the CPRA:
For more information on information we collect, including the sources we receive information from, review the “Information We Collect” section in our Privacy Policy. We collect and use these categories of Personal Information for the business purposes described in the “Use of Information” section.
We use and partner with different types of entities to assist with our daily operations and manage our Services. Please review the “Sharing of Information” section for more detail about the parties to whom we disclose or “share” (as defined by the CPRA) information.
If you are a California resident, you have the rights to know certain information about our data practices, delete the Personal Information we have collected from you, and correct certain Personal Information, each as more fully set forth below. In particular, you have the right to request the following from us:
You may request deletion of Personal Information by contacting us and providing the required verification information and other details we need in order to process the request appropriately. We may, to the extent permitted under applicable law and regulations, retain and continue to process data where a CPRA or other exception applies. We will inform you if such an exception applies.
You may request that we correct inaccurate Personal Information. We may, to the extent permitted under applicable law and regulations, decline to correct data where a CPRA or other exception applies. We will inform you if such an exception applies. We may also elect to delete information instead of correcting it if such deletion does not negatively impact you or you consent to the deletion.
You have the right not to receive discriminatory or retaliatory treatment by us for the exercise of any your rights. If you believe you have received discriminatory or retaliatory treatment by Brilliant Earth for exercising your CPRA rights, please contact us.
We do not as a matter of course “sell” Personal Information, as that term is commonly understood. However, Personal Information collected on our Services by third parties for purposes of Interest-Based Advertising may be considered "sharing" under the CPRA, and you have the right to opt out. To exercise your opt-out right, visit the "Do Not Share My Personal Information (California residents)" section of our website and follow the steps provided.
If you are a customer in California, in addition to the rights set forth above, you have the right to request information from Brilliant Earth regarding the manner in which Brilliant Earth shares certain categories of Personal Information as defined by California’s “Shine the Light” law with third parties and/or affiliates for their own direct marketing purposes. To receive this information, send us a request at the address set forth in the section entitled “Contact Us” above. Requests must include “California Shine the Light Privacy Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that Brilliant Earth may provide this information in a standardized format that is not specific to you and is not required to respond to requests made by means other than through the provided e-mail address or mail address.
Any California residents under the age of eighteen (18) who have registered to use the Services and posted content or information on the Services, can request that such information be removed from the Services by sending an e-mail to the e-mail address set forth in the section entitled “Contact Us” below. Requests must state that the user personally posted such content or information and detail where the content or information is posted. We will make reasonable good faith efforts to remove the post from prospective public view. Please note that such requests do not ensure complete or comprehensive removal of the content or information, as, for example, some of the content may have been reposted by another user.
Nevada law (NRS 603A.340) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of Personal Information that the business has collected or will collect about the consumer. If you are a Nevada consumer and wish to submit a request relating to our compliance with Nevada law, please contact us at [email protected].
The below information is provided as a supplement to our Privacy Policy to provide additional information to individuals in the European Economic Area, United Kingdom, and Switzerland (collectively, “Europe”).
European data protection law requires a “lawful basis” for processing personal data. Our lawful bases include where: (a) you have given consent to the processing for one or more specific purposes, either to us or to our service providers or partners; (b) processing is necessary for the performance of a contract with you; (c) processing is necessary for compliance with a legal obligation; or (d) processing is necessary for the purposes of the legitimate interests pursued by us or another party, and your interests and fundamental rights and freedoms do not override those interests, where such legitimate interests may include (1) to communicate with you in response to your requests, questions, inquiries, and submissions; (2) to conduct advertising, marketing and promotional activities in connection with operating our business; (3) for research and development, and security and optimization of our Services, including fraud prevention; and (4) to process a job application, conduct recruiting activities, develop and improve our recruiting process, and communicate with you regarding your interest in current or future employment opportunities with us.
If you are a data subject in Europe, you have the right to access, rectify, or erase any Personal Information we have collected about you through the Services. You also have the right to data portability and the right to restrict or object to our processing of Personal Information we have collected about you through the Services. In addition, you have the right to ask us not to process your Personal Information (or provide it to third parties to process) for marketing purposes or purposes materially different than for which it was originally collected or subsequently authorized by you. You may withdraw your consent at any time for any data processing we do based on consent you have provided to us.
Certain other details regarding the processing of Personal Information that individuals located in Europe may be entitled to receive are contained in other provisions of the Privacy Policy. The Services are hosted in and provided from the United States, and your use of our Services is governed by United States law. If you are using the Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our systems are located. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using the Services, you consent to your information being transferred to our systems and facilities, and to the systems and facilities of those third parties with whom we share information as described in this Privacy Policy. If Personal Information is transferred to a recipient in a country that does not provide an adequate level of protection for Personal Information under the laws of your country in Europe, we will take measures designed to adequately protect your Personal Information, such as ensuring that such transfers are subject to the terms of the applicable Standard Contractual Clauses or their equivalent.
If you are resident of California or Nevada, or an individual in Europe who wishes to exercise any of the rights described above, please submit a request through our online form, call our toll-free number at 800.691.0952, or speak to a customer service representative in one of our physical locations. In your request, please specify which right you are seeking to exercise and the scope of the request. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your request. You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.
When you submit a request, do not send us, directly or indirectly, any sensitive or special categories of Personal Information (e.g., social security numbers or other national or state identifiers, health information, biometric data or genetic characteristics, criminal background information, financial account numbers, payment card information, and so on).
We will evaluate and respond to your request to the extent required by law (or in our discretion if not required by law) in the time required by law, and as permitted by our contracts, confidentiality obligations, and applicable laws and regulations. We may not be able to provide all of the information requested or fulfill your request due to certain exceptions enumerated under applicable law. In such a case, you will inform you of the reasons we cannot fulfill all or parts of your request. If the request submission methods above do not enable you to submit your request, please contact us as set forth in the section entitled “Contact Us” above and specify which right you intend to exercise.
For individuals in Europe, if you have any concerns with our data protection law compliance, you also have the right to lodge a complaint with a European supervisory authority.
Last Updated: February 23, 2024
If you are a California resident, you have the right to opt out of certain data-sharing practices with our advertising and marketing partners that may be deemed a “sale” or “sharing” of personal information under applicable law. To exercise this opt-out right, please review and follow the steps outlined below.
We and our advertising partners use cookies and related online technologies to deliver targeted advertising that, based on your activity on our site and other websites, may be more tailored to your interests.
To opt-out of targeting cookies, click the link below to access our Privacy Preference Center and slide the “Targeting Cookies” toggle left to turn off targeting cookies. Be sure to click the “Confirm My Choice” button to save your selection. Please note that this action is device- and browser-specific. If you reset your browser or access our site using a different browser or device, you may need to resubmit your opt-out choice.
To opt out of the sharing of any other personal information with third parties, please click the link below to fill out our data subject request form. When selecting the request type, please click the “Other Requests” button and note that you are a California resident opting out of the selling or sharing of your personal information.
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